Pam Hamilton's Home Business Blog

Offering free stuff like reports, videos, tools or even a preview of your services to website visitors is one marketing method that almost always results in a lot of sales.

One freebie that continues to be popular is email courses. People regularly sign up for these courses to learn more about topics that interest them. So they are very good for list building.

Of course, these are best maintained and delivered with your handy dandy autoresponder. An autoresponder can be set up to automatically send out the lessons for your email course at the intervals you choose. It is totally up to you how often your subscribers get the lessons they’ve signed up for it.

Email courses are unlike any other type of course you can offer. With traditional and web-based courses you have to worry about a schedules, not just your but yours but your student’s as well; because for most courses student interaction is a key component.

This not an issue with email courses. With an email course, you simply write out the information for each lesson. Add the series to your autoresponder and set the interval for the lessons to be delivered. You can opt to have lessons delivered daily, every other day, every three days, or what other schedule you feel works best for your email students. That’s it, the rest is fully automated for you.

Email courses are often used quite effectively to sell products and services. For example, if you sell medieval swords, you can create a course that shows people how to use medieval swords or the history of swords or even the best way to care for them. You can write an email course created for almost any product you can imagine – if you put a little thought into it.

The first step is to decide what your course will be about, and how long it should be.
For example, if you wanted your course to be delivered every other day for a couple of weeks, then you will need seven lessons. So you would write the lessons, load them in the autoresponder and set the time between lesson delivery, which in this case would be days 0, 2, 4, 6, 8, 10, and 12.

This means that the first lesson would be delivered the same day the person has signed-up for the course, and the second lesson would be delivered two days afterward, and so on. The interval for each lesson is set for the number of days after the person has signed up. It’s important to make sure everything is spelled right, and that your sentences are grammatically correct. You want the lessons to look and sound as professional as possible.

After that, run a test by sending the lessons to yourself so that you can be sure everything is good. Then simply advertise the email address or email capture page that activates your autoresponder. And let the sign-ups begin!

If you’re still looking for a quality autoresponder that fits your budget I highly recommend the one I’ve been using for years, click here to get started for a buck.

Autoresponders are one of the most important marketing tools that you can have if you are doing business online. In fact, the only thing more important that the autoresponder is your opt-in list! But all autoresponders start out without a list – the list doesn’t exist until your autoresponder mailing list starts filling up with names and email addresses!

The easiest and fastest way to build up an email list is to give things away for free. Some marketers will tell you that this is a waste of time – and if you already have a list of one hundred thousand people that you can market to, then it probably is. But for those who do not already have a list, this is the way that it gets built! You simply pay for advertisements to promote your freebie. Don’t think of this as lost money, think of it as an investment in future earnings.

Give away an ezine, free reports, free ebooks, free access to private websites, or anything else that you can think of. The object is to get people to sign up to receive that freebie, and to agree to receive email from you in the future! It is a win-win situation for everyone, but you get more than anyone else in the deal. The person gets a freebie. You get their name and email address, and permission to email them in the future.

But if you do it right, you get even more than that. The freebie that you give away should also be used to promote your products or services. Even if it just has affiliate links for products or services that are related to the topic of the freebie, it is a way to generate extra revenue. Then, when you send email in the future, you can again promote your products or services. Just be sure to include valuable information in the email as well, or you will have people dropping off of your mailing list like flies!

Using every opportunity that is presented to you in the world of Internet Marketing is vital to your success. You have the opportunity to earn money in the freebie that you create, you have the opportunity to earn money when you send the ‘thank you’ email after a person has requested your freebie, and you have the opportunity to earn money every time an autoresponder message is sent out to that list in the future! Don’t waste those opportunities, put it all in automatic mode with the use of an autoresponder.

If you are looking for a great autoresponder and have a not so great budget, the one I use for my business is Aweber and the best part is you can get started right now for the whopping price of $1 for your first month.
You can check them out here