Creating great content to attract and engage prospective clients and writing copy that gets them to buy your product or service is critical to your home-based business success. And one of the key elements in being able to make that happen is being able to connect with them from the start.
One of the ways I’ve found to help do that is to really be clear about who your target audience is. You are always actually only talking to one person, not an audience. That means you need to think of your ad copy, marketing brochure and even video and podcast material as a conversation between two people who know each other.
I actually have an avatar, an imaginary person who is a member of my idea audience and I direct all my material to her, like I am speaking with her about whatever it is I’m talking about or creating at that moment.
It all starts with identifying your target audience. Take some time to reflect on your target group, who are they?
• How much schooling did they have?
• What problems do they face in terms of your specialty?
• Are they really passionate about the subject?
• What kinds of solutions have they tried before?
These are a few ideas to consider but don’t stop there. The point here is the better you know your audience the easier it is to help them understand why using your product or service is in their best interest. And when you can show them that, you make more sales and that is good for your bottom line.
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