Real Business Success Means Knowing Who You’re Selling To

If you really want to achieve success with your small or home-based business, you need to target your ideal audience, and then engage your prospect. That means knowing from the start how to actually connect with the folks you are talking to. One of the most useful ways to do that is to have a clear idea of the person you’re trying to reach.

Notice I said person, not people. This is because even though you are selling to an audience or market, you are actually talking to one person, that’s your focus. That means you need to think of your ad copy, marketing brochure or even video script as a conversation between two people who know each other, you and your ideal prospect. This is important, because Read More


The 3 Critical Components of Building a Small or Home-Based Business – Part 1

Now-a-days, there is a ton of information available online and off about small and home-based businesses.  But, the truth is building a successful business can really be boiled down to three critical elements.  

Step One – Planning & Budgeting

Okay, I know that sounds boring and probably isn’t what you’re interested in hearing.  The problem is,  while there’s plenty of info about “making money online”  that’s really not the same as building a sustainable business.  The bottom line is that without actual planning for the key elements of your business, it’s unlikely  you’ll ever have a business and certainly not a successful one.

Now, don’t get me wrong, I’m not necessarily saying you have to create a traditional full blown business plan unless Read More


Five Steps for Effective Lead Generation

If you’re running a business, you already know sales are the lifeblood of your business. So learning how to consistently generate leads for your business is pretty critical.

The keystone of making sales is attracting people that need what you’re offering.  And the only way to ensure that people know what you’re offering and how it can help them is to get them an effective marketing message about it.  So how do you do that?

Here are five steps I would take:

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Give People a Preview of What You Have to Offer

A lot of times people don’t want to buy your products or services or get hooked into an   ongoing subscription you’re offering. Sometimes, it’s just something they’re not sure of, or  they don’t yet feel like they know you.  So they may be a bit hesitant about buying, even if your subscription offer can be cancelled at any time, or you offer a money back guarantee.

One proven way to overcome this obstacle is to simply offer a free or really low-cost trial so they can try it out. If you’re offering a subscription, you Read More


Should You Use Podcasts, Webcasts and Video?

If you’re like most folks planning to start a business using the internet, you may be asking yourself that very question.

Is it really necessary to use all these different types of media on your blog or website?  The short answer of course, is yes.

The bottom line is that the higher the content quality found on your website or blog the better the ranking you will receive on the search engines, like Google, Yahoo and Bing.  And the higher the ranking your site gets on the search engines the easier it is for people to find you and buy whatever it is you’re offering.

When you have a variety of different media types like written posts, audios and videos on your site you succeed in accomplishing two objectives in one blow; first you give your visitors better information that can keep them at your site longer and second you make the search engines love you in the process.

There’s another plus too, you can give your visitors a voice and/or picture they can connect to so that you start to become a real person and they can begin to feel like they know and can trust you.


Marketing Your Business Online

More and more people are turning to the internet, not just for information and free resources, but to locate needed products and services, compare prices and quality, research businesses and ultimately to buy products and services online. With this being a major new trend in consumer spending habits any business not using the internet to market their business, (whether the company is on or offline), is missing the opportunity to grab the attention of some portion of their potential customer base and the related income that might be generated.

Marketing online can be fairly simple and cost-effective, or elaborate and expensive and everything in between. The determining factors are the type of business you have, your competition, how you plan to make your business stand out and of course, Read More


Use Social Media to Create Postive Interactions

When you are determining how you will use social media in your business, it’s important to try and create opportunities for positive interactions with your audience. The best way to do that is to provide genuine resources, and honest, helpful advice they can use, in whatever niche you are working in. In addition you should have a few ways they can provide feedback or commentary about your information, or contact you for further interaction if needed.

One way to do this is to spend time researching hot topics, and offering your findings and/or opinions on relevant issues and then sharing that with audience members. You can also answer questions and strive to become a trusted resource for those who visit your blog or read your materials and use your products or services.

When you take the time to develop these opportunities for personal interaction with the people who regularly visit your social media sites, you’re not just helping your customers. You’re also creating an online presence for yourself. And that ongoing presence is one of the tools in your toolbox that will help potential customers/clients grow to know, trust and like you so that they become actual customers/clients.


Struggling to Get more Leads for Your Business?

If you’re trying to figure out how to get more business, for your business this article can help.


Video – Know Who You’re Selling To

In order to market your business successfully it’s critical that you know who you’re selling to. Checkout this new video for more.


Using Social Media for Your Business Can Be Easy

Using social media sites like Twitter, Facebook, Linkedin and even YouTube for your business can seem overwhelming, but it doesn’t have to be. The first step is simply narrowing your choices to the types of media that will be most useful in building your business. This will save you time and cut down on the amount of work needed to keep it up.  It will also allow you to then easily schedule time dedicated exclusively to working with your social media outlets as a part of your marketing plan.

The main thing is to be yourself and share useful info with your potential leads