Real Business Success Means Knowing Who You’re Selling To

If you really want to achieve success with your small or home-based business, you need to target your ideal audience, and then engage your prospect. That means knowing from the start how to actually connect with the folks you are talking to. One of the most useful ways to do that is to have a clear idea of the person you’re trying to reach.

Notice I said person, not people. This is because even though you are selling to an audience or market, you are actually talking to one person, that’s your focus. That means you need to think of your ad copy, marketing brochure or even video script as a conversation between two people who know each other, you and your ideal prospect. This is important, because Read More


The 3 Critical Components of Building a Small or Home-Based Business – Part 2

In our previous post we talked about planning and budgeting and how critical it was to your business success. Today we will be discussing the other two elements you’ll need to really build a successful home-based business.

Component Two – Taking Action

This is critical.  As I hinted at above, no matter how much planning you do, no matter how great your plans are, unless you take the necessary action to implement those plans you won’t be making any money with your own business, online or off.

One of the greatest tragedies of all the hype about making money online and home-business opportunities is that it sells people on the idea that starting a busy is quick and easy, and won’t take a lot of effort on their part.  The problem is that, that’s just not true. Period. Starting and building a business takes time and effort.

And because people are being sold on the idea Read More


The 3 Critical Components of Building a Small or Home-Based Business – Part 1

Now-a-days, there is a ton of information available online and off about small and home-based businesses.  But, the truth is building a successful business can really be boiled down to three critical elements.  

Step One – Planning & Budgeting

Okay, I know that sounds boring and probably isn’t what you’re interested in hearing.  The problem is,  while there’s plenty of info about “making money online”  that’s really not the same as building a sustainable business.  The bottom line is that without actual planning for the key elements of your business, it’s unlikely  you’ll ever have a business and certainly not a successful one.

Now, don’t get me wrong, I’m not necessarily saying you have to create a traditional full blown business plan unless Read More


Five Steps for Effective Lead Generation

If you’re running a business, you already know sales are the lifeblood of your business. So learning how to consistently generate leads for your business is pretty critical.

The keystone of making sales is attracting people that need what you’re offering.  And the only way to ensure that people know what you’re offering and how it can help them is to get them an effective marketing message about it.  So how do you do that?

Here are five steps I would take:

Read More


Choosing The Right Home Business

Tips for choosing the right home based business for your needs:

Many people who want to start a home-based business don’t ever get started simply because they don’t want the insecurity of giving up their day job. And in today’s economy, if you’re lucky enough to have a job that lets you make ends meet, holding on to it is probably not a bad idea, especially if you have a family to feed.

However, that doesn’t mean you have to Read More


Struggling to Get more Leads for Your Business?

If you’re trying to figure out how to get more business, for your business this article can help.