Should You Use Podcasts, Webcasts and Video?
If you’re like most folks planning to start a business using the internet, you may be asking yourself that very question.
Is it really necessary to use all these different types of media on your blog or website? The short answer of course, is yes.
The bottom line is that the higher the content quality found on your website or blog the better the ranking you will receive on the search engines, like Google, Yahoo and Bing. And the higher the ranking your site gets on the search engines the easier it is for people to find you and buy whatever it is you’re offering.
When you have a variety of different media types like written posts, audios and videos on your site you succeed in accomplishing two objectives in one blow; first you give your visitors better information that can keep them at your site longer and second you make the search engines love you in the process.
There’s another plus too, you can give your visitors a voice and/or picture they can connect to so that you start to become a real person and they can begin to feel like they know and can trust you.