If you really want to achieve success with your small or home-based business, you need to target your ideal audience, and then engage your prospect. That means knowing from the start how to actually connect with the folks you are talking to. One of the most useful ways to do that is to have a clear idea of the person you’re trying to reach.
Notice I said person, not people. This is because even though you are selling to an audience or market, you are actually talking to one person, that’s your focus. That means you need to think of your ad copy, marketing brochure or even video script as a conversation between two people who know each other, you and your ideal prospect. This is important, because Read More
If you’re running a business, you already know sales are the lifeblood of your business. So learning how to consistently generate leads for your business is pretty critical.
The keystone of making sales is attracting people that need what you’re offering. And the only way to ensure that people know what you’re offering and how it can help them is to get them an effective marketing message about it. So how do you do that?
Here are five steps I would take:
More and more people are turning to the internet, not just for information and free resources, but to locate needed products and services, compare prices and quality, research businesses and ultimately to buy products and services online. With this being a major new trend in consumer spending habits any business not using the internet to market their business, (whether the company is on or offline), is missing the opportunity to grab the attention of some portion of their potential customer base and the related income that might be generated.
Marketing online can be fairly simple and cost-effective, or elaborate and expensive and everything in between. The determining factors are the type of business you have, your competition, how you plan to make your business stand out and of course, Read More