Jul
27

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Real Business Success Means Knowing Who You’re Selling To

Category: Business Management & Automation, Marketing & Publicity, Start-Up -Planning & Strategy Tags: , , , Leave a Comment

If you really want to achieve success with your small or home-based business, you need to target your ideal audience, and then engage your prospect. That means knowing from the start how to actually connect with the folks you are talking to. One of the most useful ways to do that is to have a clear idea of the person you’re trying to reach.

Notice I said person, not people. This is because even though you are selling to an audience or market, you are actually talking to one person, that’s your focus. That means you need to think of your ad copy, marketing brochure or even video script as a conversation between two people who know each other, you and your ideal prospect. This is important, because Read More

Apr
28

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Use Social Media to Create Postive Interactions

Category: Marketing & Publicity Tags: , , , Leave a Comment

When you are determining how you will use social media in your business, it’s important to try and create opportunities for positive interactions with your audience. The best way to do that is to provide genuine resources, and honest, helpful advice they can use, in whatever niche you are working in. In addition you should have a few ways they can provide feedback or commentary about your information, or contact you for further interaction if needed.

One way to do this is to spend time researching hot topics, and offering your findings and/or opinions on relevant issues and then sharing that with audience members. You can also answer questions and strive to become a trusted resource for those who visit your blog or read your materials and use your products or services.

When you take the time to develop these opportunities for personal interaction with the people who regularly visit your social media sites, you’re not just helping your customers. You’re also creating an online presence for yourself. And that ongoing presence is one of the tools in your toolbox that will help potential customers/clients grow to know, trust and like you so that they become actual customers/clients.