When you are determining how you will use social media in your business, it’s important to try and create opportunities for positive interactions with your audience. The best way to do that is to provide genuine resources, and honest, helpful advice they can use, in whatever niche you are working in. In addition you should have a few ways they can provide feedback or commentary about your information, or contact you for further interaction if needed.
One way to do this is to spend time researching hot topics, and offering your findings and/or opinions on relevant issues and then sharing that with audience members. You can also answer questions and strive to become a trusted resource for those who visit your blog or read your materials and use your products or services.
When you take the time to develop these opportunities for personal interaction with the people who regularly visit your social media sites, you’re not just helping your customers. You’re also creating an online presence for yourself. And that ongoing presence is one of the tools in your toolbox that will help potential customers/clients grow to know, trust and like you so that they become actual customers/clients.